Serena Aranas
UI/UX Designer + Front-end Developer
I am a web and media designer who brings together both creative and technical skills. I've always enjoyed doing art and in the process of learning to make video games, I found use for those skills in web development.
I'm an IT professional with a proven track record of success, bringing 7 years of marketing, design, and development experience working closely with both clients and senior management.
I'm currently on my 7th year working as a front end developer and technology specialist for a travel, meetings and hospitality industry company but in my spare time, I tend to my garden in the spring, playing video games, watching anime, cosplaying at conventions, and traveling on food trips to try new cuisines and experiences.
Thank you for visiting!
- Serena
Work Experience
See my complete work history on LinkedIn.
Digital Advertising Technology Specialist
Northstar Travel Group
January 2022 - Present
- Supports business inquiries and requests encompassing a broad range of content management tools, especially email ESP (Omeda), and other enterprise application systems such as Google Ad Manager (GAM), RockContent (iON), StoryPorts, Jeeng/PowerInbox, and Ektron CMS
- Conducts diagnosis and troubleshooting to identify and/or resolve platform operation and performance issues
- Works with vendors to escalate support issues on applications keeping management abreast of situations that arise
- Leads Program Management team meetings to ensure technical projects and new product development tasks are moving forward and issues are brought to attention for resolution
- Contributes creative and innovative ideas to brand/digital media team to facilitate efficiency in workflow or system usage
- Overall maintenance, tracking and production of NTG internal and external e-newsletters, email marketing and website services
- Work directly with clients to create customized marketing emails, advertisements, and newsletters to brand guidelines and styles
- Provides various client-facing solutions and services ranging from reporting debugging, custom creative development, and troubleshooting of client code
- Create website mockups using web dev tools as proofs of concept before implementation on development sprints
- Outlines product creative specifications and spec requirements for new products
- Performs assessments for depedencies across product components
- Provides training for new users on system platforms and manages system access
Digital Production Technical Coordinator
Northstar Travel Group
April 2017 - January 2022
- System administrator for StoryPorts and Omeda
- Created responsive web templates for newsletters for use by editorial and advertising teams
- Executed email campaigns and provides reporting to clients
- Analyzed email data and provides campaign optimization feedback to clients
- Tracked department performance through revenue and output monthly reports
- Assisted production in the migration from the OAS ad server to DFP
- Conducted special support projects for the Digital Production Department, including the creation of production schedules, material spec sheets, and launched a dedicated product specs website
- Created various digital material from logos and creative collateral according to corporate and brand guidelines
- Supported and maintained all 50+ Northstar eNewsletter initiatives
- Implemented of Google Ad Manager for tag serving on newsletters
- Member of the Program Management team that worked to establish SLAs, address issues with software vendors, and keep up with industry wide changes
- Maintained the ntg-digital.com specs website
Digital Production Intern
March 2013 - February 2014
- Supported the Digital Production Department’s ad hoc requests and production flows
- Created responsive web templates for newsletters for use by editorial and advertising teams
- Coded a newsletter template for an editorial team that goes out to 50,000 subscribers
- Maintained a weekly metrics report on email performance through various business units
- Executed email reblast requests and contact information requests for user mailing opens and clicks
- Tracked department performance through revenue and output monthly reports
- Assisted production in the migration from the OAS ad server to DFP
- Conducted special support projects for the Digital Production Department, including the creation of production schedules, material spec sheets, and is currently in the implementation phase of launching a specs website
Intern
CITYarts, Inc.
2011 - 2012
- Researched potential clients for the non-profit organization and maintains current contacts with MS Access and Constant Contact
- Facilitated information systems for the small business, including the implementation of new software, devices, data backups, and etc.
- Assisted with events, including guest directions, asset transport, and client presentations
- Worked in tandem with director assistant for supply procurement and logistics
Education
Rutgers University - Bachelor of Arts - GPA: 3.543, cum laude | 2012 - 2017
School of Arts and Sciences | School of Communication and Information
Major in Information Technology and Informatics - Specialization in Game Production and Innovation
Minor in Women and Gender Studies
Relevant Coursework:
- Advanced Web Design
- Database Technologies
- Human Computer Interaction (UI/UX)
- Management of Technological Organizations
- Retrieving and Evaluating Electronic Information
Technical Skills
- HTML5
- CSS
- PHP
- MySQL
- Javascript
Software Experience
- Passendo Ad Server
- Adventive - Rich Media Builder
- ESP - Salesforce ExactTarget, Omeda
- Adobe Photoshop, Adobe InDesign
- MySQL Workbench
- MS Office, Sharepoint, Google Suite
- CMS - Wordpress, Drupal, Ektron CMS
- ERP/CRM - Oracle NetSuite
- Google Ad Manager
- Unity
- Ticket & Organization Software - Jira, Trello, Monday.com
Certifications
- Google Skillshop: Drive Advertising Revenue with Google Ad Manager
April 28, 2020 | Completion ID: 47940804
Photo by Kelly Sikkema on Unsplash